Today we are very excited to announce what may be the biggest money-making feature we’ve released since the 1-Click Upsell System. It’s called “Groups” and we know you it will put money in your pocket, so prepare to be excited…
What is “Groups”?
Groups is a brand new feature like nothing you’ve seen before. It allows you […]

Today we are very excited to announce what may be the biggest money-making feature we’ve released since the 1-Click Upsell System. It’s called “Groups” and we know you it will put money in your pocket, so prepare to be excited…

What is “Groups”?

Groups is a brand new feature like nothing you’ve seen before. It allows you to create the most targeted mailing lists imaginable by giving you extremely granular filtering of your database. It works across your subscriber lists and your customers lists to allow you to do things that no other email platform on the planet can do.

For example, you can create a Group of everyone who’s subscribed to your newsletter, but hasn’t bought any of your products yet. Stand-alone email systems simply can’t give you this kind of targeting because they don’t know anything about your customers’ order history. They only know about your subscribers and your emails.

Let’s see how it works and then we’ll take a look at some of the possibilities.

How does “Groups” work?

This powerful feature lets you select from a number of different criteria to create incredibly targeted “Groups”. Here are the filtering options:

1. On (any / all) of selected lists
2. Not on (any / all) of selected lists
3. Purchase (any / all) of selected products
4. Has not purchased (any / all) of selected products
5. Purchased during date range

In addition to the 5 individual criteria above, you can make any combination of them, and you can select whether all or just one of the criterial needs to be met. This gives you nearly limitless possibilities and combinations.

For example, you could create a Group of everyone who’s on ANY of 3 selected list AND not on a 4th selected list. Or you could create a Group of everyone who’s on ALL of 3 selected lists OR purchased ANY of 3 selected products AND did not purchase a 4th selected product. The combinations are completely up to you and really are almost limitless.

How to use “Groups”

Here are just a few ideas of how you can use groups to earn more money:

1. Create a Group of everyone who’s on several of your lists and create a tailored package for them. Then send them a “Thank You” email explaining that only your valued subscribers who are on at least 3 of your email lists are receiving the offer as a thanks for their loyalty.
2. Create a Group of everyone who’s bought several of your low-end products, but had not purchased any of your high-end products. Then send them a special offer that thanks them for their purchases. Tell them you know they love your products, but noticed they haven’t picked up any of your high-end stuff, so you can only assume it’s the cost that’s holding them back. Then make a special offer to get one or more of your high-end products at a nice discount.
3. Create a Group of everyone who’s purchased any product in the last 30 days and offer a customer “loyalty offer” stating that as a “Thank You” for their purchase you want to give them something for free or at a discount.
4. Create a Group of everyone who’s purchase a particular product in the last 7 days and offer them a one-time upgrade at a steep discount as an “unannounced bonus.”
5. Be creative!

As you can see, Groups is a serious marketing tool that gives you nearly infinite potential to increase your income on your existing customers and subscribers! You can find it in the COMMUNICATION Menu, inside your account starting today. Enjoy!